Novalja - tourist center of the island of Pag, famous resort and the destination of many tourists. It is ideally situated on the sea and land routes from Kvarner toward Dalmatia. Novalja is famous for its beautiful beaches, in its immediate vicinity there are - Zrće, Straško, Trinćel (Planjka) which all have the Blue flag, and also Caska, Babe and Braničevica.

The nature excels in true beauty made of many opposites and diversities, clear sea and gentle Mediterranean climate with many sunny days during the year.